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Digital communication platforms like social media have already solved this issue–Instagram, Facebook, Twitter, and others allow you to decide who gets access into your space. All someone needs to get directly in front of your eyes, take up your attention, and eat up your time is your email address. In today’s world, email senders have all the power while you, the email recipient, have almost none. We do not believe in the ad-backed model where consumers are targeted daily for advertisements and our business is not incentivized to allow that, unlike others.

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Unlike the big tech email services offering free email services, we are an independent business with a different philosophy about the consumer email experience.

For example, in order to provide their users with a free email service, some rely on an ads-based business model. The world primarily relies on three email services–Gmail, Outlook, and Yahoo Mail– that were developed more than twenty years ago, and they each have their own drawbacks. What is the concept behind OnMail and what challenges are tackled? We believe OnMail is the best solution to your biggest problems in email, not just from a usability and performance perspective, but also from a privacy perspective. Since then, our business has also grown to deliver a higher standard of email by developing a brand new email service, OnMail, offering another, modernized, choice. So people can save time and get more done. To make the way we all communicate faster, smarter and easier. We invested all of our time and incredible resources to create the best mail app for mobile devices. Their learnings paved the way for their development of an advanced proprietary mail algorithm and detailed engineering architecture that would allow the Email app to deliver a faster and smarter email experience. They dedicated themselves to the study of email’s technical industry standards (for example, IMAP protocol) to obtain a thorough understanding of the areas needing improvement. Our Engineering team invested more than a year of time, resources and talent to develop our flagship email client and app, Edison Mail. We set out to build an app worthy of the importance that mail holds in our lives, and to make it intelligent. Our recent Edison Mail 2022 State of Communication study reveals more than half of Americans are suffering from email overload, and almost 70% say that notifications and messages interfere with their productivity. Quite simply, email has scaled beyond its original design, and we’ve all experienced the systemic problems of using it–from the email fatigue you feel from an overflowing inbox, the epidemic of spam and phishing scam emails, and the need to manage multiple email accounts from different providers.

However in our initial work we discovered that the biggest problems consumers experienced in their digital lifestyles were all rooted in email. Our team at Edison originally began by creating a virtual assistant app.

Please describe the story behind the company: What sparked the idea, and how has it evolved so far? In this interview WebsitePlanet hears from Co-Founder and VP of Marketing, Hetal Pandya on how they are making email faster, simpler and smarter.

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Please describe the story behind the company: What sparked the idea, and how has it evolved so far? What is the concept behind OnMail and what challenges are tackled? How does OnMail differ from Edison Mail? What makes your mail apps unique to the other available platforms? What trends and technologies do you find particularly interesting that will reshape digital communication? Any new developments or future plans at Edison that you would like to share?Įdison Software is transforming the way people communicate with innovative, AI-driven products, including the Edison OnMail email service and award-winning Edison Mail application.